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About Us

Unreserved is the online real estate platform that’s changing the way consumers think about buying and selling their homes. With transparency and accessibility at the core of our values, our mission is to help empower both buyers and sellers when it comes to making one of the most important financial decisions of their lives.


The CEO of Unreserved, Michael Ryan O’Connor is no stranger to disrupting the “legacy way” of doing things as he also founded Canada’s largest digital car auction, EBlock. EBlock has auctioned off billions of dollars worth of cars online and continues to grow exponentially. EBlock was ranked number 1 as Canada’s fastest growing automotive company.

Our goal is to increase buyer confidence by providing full transparency in every step of the process.


The way buying and selling your home was meant to be.